Dans cette perspective, nous croisons les cadres analytiques des stratégies de rupture avec celui de l’approche multiniveaux, un cadre d’analyse des transitions vers la durabilité. Bien que la littérature ait reconnu la capacité des innovations de différentes natures à perturber le jeu concurrentiel (technologie, produit, business model), très peu de recherches ont fait le lien entre ces stratégies et les défis environnementaux. Ces dernières décrivent les processus par lesquels les entreprises transforment une industrie et/ou créent un nouveau marché à leur avantage par le biais d’innovations. La littérature sur les stratégies de rupture s’est attachée à décrire le comportement stratégique des entreprises dans un processus de transformation de marché, de secteur ou d’industrie. The tool and the implementation process are perceived as an effective and efficient way to screen PSS concepts through a comprehensive, yet readily applicable and usable approach by the industry practitioners. The tool was developed iteratively through three action research cycles focused on theory development and theory testing, within a manufacturing company. This paper introduces a qualitative tool and a process that support decision-making through ex-ante screening of PSS concepts for manufacturing companies based on the triple-bottom-line (TBL) sustainable value potential over the PSS life cycle.

There is poor coverage, in the literature, of approaches to sustainability-driven PSS design, and no consolidated approach to supporting a comprehensive consideration of sustainability aspects in the early stages of PSS conceptualisation. Existing approaches to screen PSS sustainability have conspicuous shortcomings regarding their lack of comprehensiveness, usability and focus on the conceptual design stage deemed crucial for the sustainability level of the future offering. However, PSS are not more sustainable than traditional offerings by default and they, therefore, must be designed with sustainability in mind from the early design stages and their sustainability potential screened already at a conceptual design stage. PSS are also enjoying renewed attention, currently, as the large societal focus on circular economy (CE) enforces the potential of PSS. Product-Service Systems (PSS) have recently regained attention in the literature and industry due to their potential to contribute to sustainability.

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